Tip 2
Practice Innovation Thinking
In the workplace, most of us seek to remove ambiguity, make quick decisions, and drive immediate results. We look for research, logical facts, proof, and precedent to inform and guide the important decisions we make. We use this information to tease out the right answer from among all the wrong answers in front of us. Whether an idea is feasible becomes much more important to us than whether it represents a creative new breakthrough.
Our CCL colleagues did some research recently around feasibility and creativity. They spoke to business leaders and their customers to determine which of a series of new product ideas each liked the best. They found that the best predictor of which products customers were most likely ...
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