August 2017
Intermediate to advanced
44 pages
44m
English
To further evaluate a new idea, we recommend a simple but powerful technique, originally created by Bob Moore at Pfizer, called POINt:
• Pluses
• Opportunities
• Issues
• New thinking
POINt is designed to help you give each new idea a fair evaluation and to overcome any issues or problems you might discover. It’s a strategy you can use by yourself or with a team. You can even use it proactively to establish an effective rationale before you try selling a new idea of your own to others.
Start with the pluses. Praise the idea. What’s good about it and works right now, just as it was presented? Look for the value and articulate the important kernels of the idea that should be kept intact as the ...
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