August 2017
Intermediate to advanced
44 pages
44m
English
Once you’ve overcome your natural tendency to kill an idea based on the threat it represents or how hard you think it will be to implement, it’s time to begin taking a close look at what the idea is all about.
One important next step is to frame the idea by identifying what problem it might solve or what opportunity it might address. Are there customer needs or complaints that the new idea might resolve? Could it help your organization operate more efficiently or take advantage of new market opportunities? Understanding the possibilities an idea represents will give it a much better chance of taking root and thriving as it moves through your organization. By framing and giving the idea purpose, it no ...
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