Chapter . The Suits Cometh

The Suits Cometh

Anshe Chung on the cover of BusinessWeek, May 2006

Meanwhile, established businesses were going nuts over virtual worlds, and Second Life in particular. In May 2006, an avatar appeared on the cover of BusinessWeek magazine.

It was Anshe Chung, also known in the real world as Ailin Graef, a woman who had multiple avatars in multiple game and social worlds. In SL, Anshe started with US$9.95. She began work as a fashion designer and graduated to prostitute, one who was a good enough writer to satisfy her sometimes high-profile clients. Then, once she’d squirreled away some L$, she cashed it out and sent it to the Philippines ...

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