December 2007
Beginner
144 pages
4h 22m
English
Content preview from I, Avatar: The Culture and Consequences of Having a Second Life
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Chapter . The Suits Cometh
Anshe Chung on the cover of BusinessWeek, May 2006
Meanwhile, established businesses were going nuts over virtual worlds, and Second Life in particular. In May 2006, an avatar appeared on the cover of BusinessWeek magazine.
It was Anshe Chung, also known in the real world as Ailin Graef, a woman who had multiple avatars in multiple game and social worlds. In SL, Anshe started with US$9.95. She began work as a fashion designer and graduated to prostitute, one who was a good enough writer to satisfy her sometimes high-profile clients. Then, once she’d squirreled away some L$, she cashed it out and sent it to the Philippines ...
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