CHAPTER 6LOOK(STEP # 5)
April 12, 2003: at Johns Hopkins University (in my dorm room)
I got up early, showered, and put on my finest (i.e., only) business suit. Then, I woke up one of my roommates. Since I was unable to knot my own tie at that point of my life, I needed my friend to do it for me. It was 8 a.m. on a Saturday, so he was not pleased.
The Baltimore chapter of the American Marketing Association was hosting a career workshop for local students that morning, and one of the featured speakers was a senior executive from Fila named Howe Burch. My only goal in attending the event was to introduce myself to Mr. Burch and ask for his ...
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