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If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling by Patti Bellantoni

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Powerful, Lusty, and Defiant Reds

Powerful Reds

The Wizard of Oz

1939. Judy Garland, Ray Bolger, Burt Lahr, Jack Haley, Margaret Hamilton. Directed by Victor Fleming. Cinematography: Harold Rosson; Art Direction: Cedric Gibbons.

Red: Little Shoes/Big Power

Think of it this way: The green brick road, the yellow shoes, and the ruby red city. Doesn’t work, does it? And it’s not only because this film is part of our cultural heritage (it was voted number six on AFI’s list of the 100 greatest American movies of all time) that the yellow brick road, the emerald city, and the ruby-red shoes are impressed as clichés in our consciousness. It’s because those specific colors send specific signals for specific intentions in the story.

Underneath all ...

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