ORANGE

THE SWEET AND SOURCOLOR

4

Image

The colors of mangoes and curries welcome the guests … and the rains.

orange manifests its influence in a different way from the other colors. While red says “I’m here!,” yellow is exuberant, and blue is laid-back, our research revealed that orange is generically “nice”. Actually, of all our investigations, opaque orange was the most upbeat and least dramatic of the colors. There were no flare-ups, no surprises. There were no in-depth insights at the critiques. The color simply supported a warm and welcoming congeniality. (Real estate agents suggest planting orange marigolds in the front yard in order to sell ...

Get If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.