Chapter 4. Responsive Media

Look! We’ve figured it seventeen different ways, and every time we figured it, it was no good, because no matter how we figured it, somebody don’t like the way we figured it.

BUDDY HACKETT AS BENJY BENJAMIN IN IT’S A MAD MAD MAD MAD WORLD

When it comes to rich experiences online, we have a love/hate relationship. On one hand, beautiful images and interesting videos help to provide a deeper, more pleasant experience. On the other hand, including many images and videos on a page results in a slow loading time, which can be very frustrating. It takes careful consideration and planning to give our users the best of both worlds: a beautiful experience that loads as quickly as possible.

Using the methods outlined in the ...

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