Chapter 9. Responsive Experiences

Always in motion is the future.

YODA, STAR WARS EPISODE V: THE EMPIRE STRIKES BACK

We humans are good at many things, but anticipating the future is not one of them. Our vision of what is to come is clouded by our past experiences. It can be hard to let go of the constraints of mediums we’ve worked in before when a new medium presents itself.

Evidence of this behavior is easy to find. When we got television, the first shows were radio shows put on a screen. They featured essentially the same content a radio show might—with people reading into microphones from a script. It took awhile before people started creating new kinds of content to watch.

Even our naming conventions tell us just how hard it is for us to ...

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