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Improve Your Marketing to Grow Your Business: Insights and Innovation that Drive Business and Brand Growth by Jeff Saperstein, Hunter Hastings

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Index

A

A.C. Nielsen, 186

access to knowledge, 177

accountability

applying, 189

attitude of, 181–183

culture of, 181

marketing, 183–185

technologies for, 187–188

accounts, global B2B relationships, 160

ad hoc development, 28

Adaptive Marketing, principles of, 20

advertising, Wachovia, 83

agility, streaming marketing information to have, 170–173

a la carte approach, 127

algorithms, use of, 7

allocation of resources, 8, 117–121

Amazon, 196

American Express, 12

analysis, use of algorithms, 7

Apple, building brand equity, 131

applying

accountability, 189

insights, 205–209

positive risk management, 209–210

Asia, globalization of Jack Daniel’s, 106

assets

leveraging, 94

marketing capability, 10–11

attitude

of accountability, 181–183

of behavior

correlation ...

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