Chapter 2It All Commences with Strategy! Project Portfolio Management
2.1 Starting Point for Portfolio Definition
In Chapter 1, we saw that all organizations need to address change. Change could be entropic or could lead to a better order of things. Organizations respond to change by redefining their strategy.
A rational first step to take while redefining strategy is to assess what the context of change is and where the organization currently stands. This “as-is” assessment is easier for an ongoing business, as it has past records and plans (such as sales data, personnel productivity information, etc.) to use. For a start-up organization, further market analysis needs to be undertaken to ascertain where the organization currently stands, ...
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