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Improving the User Experience through Practical Data Analytics
book

Improving the User Experience through Practical Data Analytics

by Mike Fritz, Paul D. Berger
March 2015
Beginner to intermediate
396 pages
10h 23m
English
Morgan Kaufmann
Content preview from Improving the User Experience through Practical Data Analytics
Chapter 9

Can you relate? Correlation and simple linear regression

Abstract

This chapter considers the relationship between two variables. An illustration might be to investigate if there is a relationship between perceived sophistication of a design and the amount of previous experience buying consumer products online—and, if so, what is that relationship? We introduce simple regression analysis, which explores the relationship between an interval-scale or ratio-scale variable and a second variable of any scale, although more often than not, the second variable is also an interval-scale or ratio-scale variable. Examples could be the two variables that are each measured on a Likert scale or the above-mentioned example of perceived design sophistication ...

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Publisher Resources

ISBN: 9780128006351