O'Reilly logo

Improving the User Experience through Practical Data Analytics by Paul D. Berger, Mike Fritz

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 9

Can you relate? Correlation and simple linear regression

Abstract

This chapter considers the relationship between two variables. An illustration might be to investigate if there is a relationship between perceived sophistication of a design and the amount of previous experience buying consumer products online—and, if so, what is that relationship? We introduce simple regression analysis, which explores the relationship between an interval-scale or ratio-scale variable and a second variable of any scale, although more often than not, the second variable is also an interval-scale or ratio-scale variable. Examples could be the two variables that are each measured on a Likert scale or the above-mentioned example of perceived design sophistication ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required