THE FOUNDATIONS OF ANY PAGE DESIGN are the document dimensions: page size, margins, and the number of columns. While all of these can be changed when the document is in progress, there’s nothing like getting it right to begin with.
Here are some things to consider when creating a new document:
What type of document is it? Is it a novel with one continuous text flow, a magazine or newsletter with multiple stories, a brochure, or a poster? Is the document a travel guide that will need to be compact and quickly accessible, or is it a luxurious coffee table book that will showcase the work of a famous photographer?
Are there images? If so, are they predominantly vertical or horizontal in orientation? Are they photographs, ...