“A plea to young designers—learn the basics, then your work will have the underlying authority to be subversive.”
—Jonathan Barnbrook, typographer and graphic designer
Following the rules is not an assurance of good typography, but disregarding them is a cast-iron guarantee of bad. No matter what your level of experience, it’s helpful to have a checklist to measure your work against.
Typeface Selection: Why did you choose the typeface(s) you did? What message does it send? The only wrong answer is no answer. Your type should be a considered choice.
Sizes: Do you really need all those different sizes? And all those different weights? Can you do more with less? Consider differentiating with spacing, indentation, ...