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InDesign Type: Professional Typography with Adobe InDesign, Third Edition by Nigel French

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Chapter 15. Combining Type and Image

Type doesn’t live in a vacuum. In InDesign, we need to combine text with images in our layouts. This chapter looks at some common ways to marry words and pictures, beginning with text wraps and going on to explore simple text effects that blur the distinction between type and image, such that the text itself becomes the image.

Working with Text Wraps

Text wraps offer a design opportunity to add visual interest to a page. With text wraps, a boring picture can become an intriguing shape, or a boxy layout can be made unique. Like most tricks, text wraps should be used sparingly and with care. Done well, a text wrap improves both text and image; done poorly, it makes your layout look gimmicky and amateurish. ...

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