This chapter looks at how and why to choose our type and InDesign’s basic character formatting options. Selecting a typeface and its treatment for a particular task is simple. Deceptively so. Your choice of font, its style and point size, and any casing options, all contribute to—or detract from—the readability of your text. They should be conscious, informed choices. Discussing these options, we’ll follow the order determined by the InDesign interface, an order which both reflects the logic of predigital typesetting and sets the agenda for how we work today. But we’ll also look beyond the buttons and menus to discuss the historical precedents and time-honored conventions that are attached to such options.