Chapter 2. Balancing Acts—Users, Technology, and Business
In which we discover that businesses like to make money, engineers like to make code, users like to make good, and many other shocking facts.
“Information may want to be free, but people like to get paid.”
Who Are Your Users?
You have to know who your end user is going to be. You can’t say that your audience is anyone on the Web and hope to make something effective (unless you are Google, and they had to resort to black magic[1]). However, you can determine what actions your potential users will want to perform, how they will approach accomplishing those tasks, and then how you can help them ...
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