January 2009
Intermediate to advanced
312 pages
7h 22m
English
book
Information Architecture: Blueprints for the Web, Second Edition
by Christina Wodtke, Austin Govella
Content preview from Information Architecture: Blueprints for the Web, Second Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 2. Balancing Acts—Users, Technology, and Business
In which we discover that businesses like to make money, engineers like to make code, users like to make good, and many other shocking facts.
“Information may want to be free, but people like to get paid.”
Who Are Your Users?
You have to know who your end user is going to be. You can’t say that your audience is anyone on the Web and hope to make something effective (unless you are Google, and they had to resort to black magic[1]). However, you can determine what actions your potential users will want to perform, how they will approach accomplishing those tasks, and then how you can help them ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.