January 2018
Intermediate to advanced
480 pages
23h 18m
English
This is both an exciting and challenging time to be a retailer. Traditional brick-and-mortar stores face increasingly intense competition from other traditional retailers as well as competitors in the online and mobile retail channels. Consumers, armed with mobile devices, have more information than ever before about products, prices, and alternative places to buy products. A particular source of frustration for traditional retailers is the practice of ...
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