Information Technology for Management, 11th Edition

CHAPTER 8Retail, E-commerce, and Mobile Commerce Technology

CHAPTER OUTLINE

1. Case 8.1 Opening Case: Macy's Races Ahead with Mobile Retail Strategies
2. 8.1 Retailing Technology
3. 8.2 Business-to-Consumer (B2C) E-commerce
4. 8.3 Business-to-Business (B2B) E-commerce and E-procurement
5. 8.4 Mobile Commerce
6. 8.5 Mobile Transactions and Financial Services
7. Case 8.2 Business Case: Chegg's Mobile Strategy
8. Case 8.3 Video Case: Searching with Pictures Using MVS

LEARNING OUTCOMES

1. 8.1 Describe how the concept of omni-channel retailing is changing the nature of shopping for consumers.
2. 8.2 Identify five key challenges faced by online retail businesses in the Business-to-Consumer (B2C) marketplace.
3. 8.3 Identify various ways that e-businesses are facilitating trade between buyers and sellers in the Business-to-Business (B2B) marketplace.
4. 8.4 Understand how mobile technologies are creating opportunities for new forms of commerce in established industries.
5. 8.5 Recognize how mobile payment methods benefit both consumers and retailers.

Introduction

This is both an exciting and challenging time to be a retailer. Traditional brick-and-mortar stores face increasingly intense competition from other traditional retailers as well as competitors in the online and mobile retail channels. Consumers, armed with mobile devices, have more information than ever before about products, prices, and alternative places to buy products. A particular source of frustration for traditional retailers is the practice of ...