January 2018
Intermediate to advanced
480 pages
23h 18m
English
book
Information Technology for Management, 11th Edition
by Efraim Turban, Carol Pollard, Gregory Wood
Content preview from Information Technology for Management, 11th Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Preface
Information Technology for Management discusses a variety of business strategies and explains how they rely on data, digital technology, and mobile devices to support them in the on-demand economy. Our goal is to provide students from any business discipline with a strong foundation for understanding the critical role that digital technology plays in enhancing business sustainability, profitability, and growth and excel in their careers. Enabling technologies discussed in this textbook include the following:
- Performance Combining the latest capabilities in big data analytics, reporting, collaboration, search, and digital communication helps enterprises be more agile and cuts costs to optimize business performance and profitability.
- Growth Strategic technologies enable business to create new core competencies, expand their markets, and move into new markets to experience exponential growth in the on-demand economy.
- Sustainability Cloud services are fundamental to sustaining business profitability and growth in today’s on-demand economy. They play a critical role in managing projects and sourcing agreements, respecting personal privacy, encouraging social responsibility, and attracting and engaging customers across multimedia channels to promote sustainable business performance and growth.
In this 11th edition, students learn, explore, and understand the importance of IT’s role in supporting the three essential components of business performance improvement: technology, ...
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