Innovation Governance: How Top Management Organizes and Mobilizes for Innovation

CHAPTER 3

Governing Innovation in Practice: The Role of the Top Management Team

Companies that compete through new products or services have, of necessity, a new product development system, organization, and process. These have generally been in place for a decade or more and are regularly updated as conditions change and new practices and processes are developed and adopted. As part of these updates, senior functional and business managers may change the allocation of responsibilities for the planning, design, production, and introduction of new offerings. They also invest in new tools and work approaches, and they regularly introduce new targets in terms of new product quality, cost, and lead times. In many companies, this process now works ...