CHAPTER 12
Getting Started
How Michelin has Rethought its Governance Model
Throughout this book, we have advocated the need for innovative companies to regularly review their approach to governing innovation in order to make it more effective. Some companies do it on an incremental basis, perfecting their system while keeping the same organizational model. Others adopt a more radical approach by exchanging their traditional model for a totally new way of allocating responsibilities and governing innovation. This is what Michelin, arguably the world's most innovative tire company, has done.
There are, generally, several drivers of this more radical type of change. It frequently starts with a management desire to broaden the company's scope of ...
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