September 2024
Intermediate to advanced
472 pages
13h 4m
Spanish
Content preview from Inteligencia Artificial con Microsoft Power BI
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Capítulo 6. Análisis de conglomerados y segmentación
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En este mismo momento, puede que seas una de las muchas personas que están leyendo este libro. Tal vez seas un estudiante universitario al que se le ha asignado el libro para clase o un analista junior en finanzas que busca avanzar en su carrera. También podrías ser un desarrollador de Power BI que compró una copia digital con fondos de desarrollo profesional o un científico de datos que desea una forma más rápida de visualizar los datos. Todos ellos son ejemplos de personajes de marketing: personajes de semi-ficción utilizados para describir grupos de clientes con cualidades o comportamientos similares. Los profesionales del marketing utilizan estos segmentos de clientes para satisfacer mejor la demanda con el mejor producto, en el mejor lugar, al mejor precio y con la mejor promoción.
La segmentación de clientes tiene una larga historia en los negocios, pero el auge de la era digital hizo más fácil que nunca tomar decisiones basadas en datos sobre los clientes. El tipo adecuado de datos puede invertir la forma en que se diseñan los segmentos de clientes. En lugar de forzar a los clientes a formar grupos predefinidos, el aprendizaje automático puede aprovechar los datos de los clientes para construir un modelo que agrupe a los clientes similares. Esto puede descubrir patrones nunca antes vistos en los datos para ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.