5. Learning Is Visual

Why aesthetics matter for learning, and how to design effective visualizations and educational graphics

« The Backstory

Why Aesthetics Matter

We get most of our information about the world through our eyes. The visual isn’t just a veneer; it’s the single most important source of information for most people.

Because the visual is so important, every element added to a design should have a reason to be there. Edward Tufte, the father of data visualization, describes this approach to minimalism in terms of maximizing your “data-ink,” or the amount of ink on your page dedicated to representing data. Antoine de Saint-Exupéry put it more elegantly when he said, “It seems that perfection is reached not when there is nothing ...

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