Chapter 1. The Solution

 

“. . . A first rate soup is more creative than a second rate painting, and ... generally cooking or parenthood or making a home could be creative while poetry need not be. . . .”

 
 --Abraham Maslow

The subject of this book is Internet-Enabled Business Intelligence (IEBI). Then again, you know that—it's on the cover of the book. What we need to discover is what is meant by this phrase. Let's start by establishing that it is really one thing, not two or even three. IEBI is something different than just Business Intelligence (BI); it is bigger. It isn't a data warehouse accessed via the Internet, although that is part of it. It isn't just click-stream analysis either, although that is part of it as well. What is it? Well, it ...

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