Chapter 12. CRM in the Internet Age
Customer-driven competition is what we call one-to-one marketing, a form of marketing that was prohibitively expensive, and therefore nearly inconceivable, to the traditional marketer just a few years ago. Today, as we enter the Interactive Age and microchip-controlled products, it has become a prerequisite for competitive success. | ||
| --Don Peppers and Martha RogersEnterprise One-to-One[1] | ||
Years ago I heard a comic being interviewed about a trip to southern California. He said that he made the trip to see the barnacle migration. The interviewer pressed him further. What did he mean by barnacle migration? The interviewer had never heard of such a thing. “Oh,” the comic replied, “most people think it's a whale migration. ...
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