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Introducing SEO: Your quick-start guide to effective SEO practices by Anirudh Prabhu, Aravind Shenoy

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© Aravind Shenoy and Anirudh Prabhu 2016

Aravind Shenoy and Anirudh Prabhu, Introducing SEO, 10.1007/978-1-4842-1854-9_1

1. Introduction to SEO

Aravind Shenoy and Anirudh Prabhu2

(1)Mumbai, Maharashtra, India

(2)A-403, Govardhan Nagar, Mumbai, India

When you explore aspects of managing websites, in addition to web design and user experience patterns, you come across the concept of search engine optimization (SEO): the science of improving a website’s visibility across results from various search engines. If a website is not prominently visible in search results, it defeats the purpose of having a website in the first place. Therefore, it is extremely important to ensure that your website is easy for search engines to access.

Search engines such as ...

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