Introducing SEO: Your quick-start guide to effective SEO practices

© Aravind Shenoy and Anirudh Prabhu 2016

Aravind Shenoy and Anirudh Prabhu, Introducing SEO, 10.1007/978-1-4842-1854-9_9

9. Content Considerations

Aravind Shenoy¹  and Anirudh Prabhu²

(1)Mumbai, Maharashtra, India

(2)A-403, Govardhan Nagar, Mumbai, India

Content plays a major role in your SEO strategy. Creating engaging content is extremely important because it results in users being glued to your website. You need to remember that users use the power of search engines to search and locate content that is relevant and meaningful. Therefore, the purpose of SEO content is to provide meaningful information based on users’ search queries. It is important that while writing content, you think about users and not search engines: first write good, user-engaging ...