Introduction to R for Business Intelligence

Introducing multiple linear regression

It is time to introduce you to the topic of MLR. In SLR, you will use a single predictor variable. Most business problems deal with outputs dependent on more than two input variables. MLR is the technique used for situations having two or more predictor variables.

In the Using a simple linear regression section, you looked at revenue as a function of the marketing budget. You learned a great deal about the relationship by regressing the revenues variable on the marketing_total variable.

The total amount spent on marketing is the sum of google_adwords, facebook, and twitter marketing expenditures. Using MLR, you can examine the relationship among revenue and some or all of these component budgets.

You will formulate ...