Introduction to R for Business Intelligence

Creating interactive graphics using rCharts

The R implementation of the Leaflet JavaScript library is just one of many JavaScript visualization libraries translated into R. The popularity of JavaScript charting frameworks has risen because major media outlets and blogging sites have started focusing the content around awe-inspiring graphics. As these graphics enter mainstream media, this poses a question you should consider: How can I visualize my own data in new and different ways that are more appropriate for the questions I am trying to answer?

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Use case: Communicating E-mail Campaign Success As you can imagine, marketing the Bike Sharing brand means getting the word out about the business. E-mail marketing campaigns can encourage individuals ...