REITs own real estate, but when you buy a REIT, you're not just buying real estate—you're also buying a business run by an experienced management team.
REITs' total returns, over reasonably long time periods, have been very competitive with those provided by the broader market.
The vast majority of REITs offer the liquidity provided by public equities markets.
REITs provide diversification to your portfolio because their price movements, during most periods, are not highly correlated with the rest of the market.
REITs' higher current yields frequently act as a shock absorber against daily market fluctuations.
Analysts who follow REITs are normally able to forecast quarterly results within one or two cents, quarter after quarter, year ...
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