10 Broadcast presentation: looking and sounding great!
If listeners don’t like what they hear they won’t listen, or listen only with difficulty for a short time. Good broadcast journalism gets the listener to stay with the news for as long as possible. The language used is fundamental, and so is the way it is used both on radio and TV. Good broadcast speech must be conversational, intimate, one-to-one and credible, and transmit clearly and simply facts and information. However, the language of broadcast news is not just verbal. It’s non-verbal as well. News is determined by a set of values, and the kind of language in which news is told reflects and expresses those values, and also the values of the journalist collecting, analysing and writing ...
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