In Focus/Self-Promotion: Showcasing Your Talent with Authenticity
Gina Hernez-Broome, Cindy McLaughlin, and Stephanie Trovas
Self-promotion gets a bad rap. Many people in organizations revile its practice and belittle the people who adopt its tactics with derogatory labels like brownnosers and suck-ups. Yet time after time, organizations reward selfpromoters. Rewards and opportunities are routinely bestowed on the most vocal or most visible even when they aren't the most qualified. The peers and direct reports of self-promoters may dismiss them as braggarts, attention hogs, and manipulators, but the people who shine a light on themselves are inevitably first in line for promotions, funding, and plum assignments.
How can this be? How can authentic ...
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