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Leadership in Action: In Focus—Self Promotion—Showcasing Your Talent with Authenticity by Stephanie Trovas, Cindy McLaughlin, Gina Hernez-Broome

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SUCK-UP STORY

Rachel, a competent group member in product development, appreciates the benefits of self-promotion. She is the first to volunteer for work that offers visibility or the chance to look good. But she always finds a reason to be unavailable for risky, tedious, or low-profile work. Rachel's peers shoulder the burden of her selectivity, taking on greater challenges and workloads. Because she is an astute self-promoter, however, she is viewed by senior executives as a star performer. She is credited with many of her group's successes and, as a result, has received praise, extra benefits, opportunities, and a top performance bonus.

Leaders need to be able to recognize the real top performers and those who are just good at putting on ...

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