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Leadership in Action: In Focus—Self Promotion—Showcasing Your Talent with Authenticity by Stephanie Trovas, Cindy McLaughlin, Gina Hernez-Broome

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COUNTING THE COST

The visibility created by effective self-promotion has benefits for the individual. But choosing to avoid self-promotion doesn't lead to a neutral outcome. Leaving self-promotion to the most vocal or the most shameless has a cost to individuals, groups, and organizations.

If you are an experienced, successful manager, it's likely that you've benefited in some way from self-promotion. You have probably experienced the value of having a boss who is your advocate or the reward of working in a highly visible group. You may have been buffered from a self-aggrandizing co-worker. It's even possible that you have gotten where you are based more on style than on substance.

Even among high-performing individuals, more than one-third are ...

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