Index

action 71–3, 96, 100

adaptability 70, 104, 106

advertising 5–8

agility 101–3, 119, 148–9, 150

cognitive 8–9

cultural 149

ICICI Bank 104–5

Infosys 106–10

PricewaterhouseCoopers 105, 106

as state of mind 111

willingness to learn 115

Al Zain, Talal 51, 143, 152

Allen, Paul 139

Álvarez, José-Luis 130

‘ambidextrous organisation’ 107

ArvinMeritor 132

Asia 117

AstraZeneca 141

Avon 16

Baker, Richard 138

Ballmer, Steve 142

Balls, Ed 30

Barrett, Craig 142

Birkinshaw, Julian 10

BlackBerry 45, 63, 64, 122

blogs 64–5

‘blue ocean strategy’ 105

boards of directors 62–3, 140–1, 142–3

Body Shop 139

bonuses 155

Boyatzis, Richard E. 76

brand building 65

Branson, Richard 139

Brazil 17, 19

Brock, John 20–1, 64, 71, 145

Brown, Gordon 3

Buffett, Warren 52

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