April 2021
Beginner to intermediate
238 pages
8h 40m
English
Some two decades since its inception, the global Customer Experience movement finds itself in a perilous state. Inside many organisations, the executive support and sponsorship of CX that once underpinned investment in CX resources and programs, is being replaced by CX fatigue. The promise of CX transformation once heralded as ‘central to our strategy’ is no longer heard in the corridors and meeting rooms of organisations around the world. Instead, CX finds itself a potential line item on the cost cutting list, the subject of a quiet and considered executive discussion about evacuating costs and reinvesting elsewhere.
Forrester Research, Inc., attests to this onset of fatigue and offers the ‘plateauing ...
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