April 2021
Beginner to intermediate
238 pages
8h 40m
English
This book started with mice, monkeys, and gazelles. Then it finished with ants, wolves, and birds. In Chapter 1, we discussed the reasons the current approach to investing in CX was not as successful as it could have been in large firms. CX offers the potential to both increase revenue and reduce costs. Despite this, most CX initiatives failed to move the needle because they prematurely ran out of steam. Some of this had to do with measuring the wrong outcomes, but mostly it had to do with the habitual front-loading of costs traditional corporate managers deal with to make waterfall investments go. The result was often a waste.
Chapter 2 introduced the foundations of Lean Management with the Toyota Production ...
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