April 2021
Beginner to intermediate
238 pages
8h 40m
English
Content preview from Lean CX
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Chapter 3 Creating Market Cut-Through
The business strategy problem can be considered from different perspectives. In 1987, partly as a way to codify the spread of strategic approaches, and partly as a way to introduce strategic business thinking, Henry Mintzberg suggested strategy was one of his 5P’s: a plan, position, pattern, ploy, or perspective. These concepts make sense in environments where change is somewhat controllable and predictable. But just like the market, business strategy continues to evolve.
“During the 1990s, the highly dynamic business environment challenged the original assumptions of the Resource Based View (RBV), which are static and do not take account of market dynamism … Dynamic capabilities focus on the firm’s ability ...
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