October 2019
Beginner to intermediate
504 pages
12h 57m
English
Until recently, most business and financial systems had product-focused designs, while records and fields maintained basic customer information, processes, and reporting, typically revolving around product-related transactions. In the past, businesses were centered on specific products, but now the focus has shifted to center the businesses on customers. A Customer Relationship Management (CRM) system provides the tools and reporting necessary to manage customer information and interactions.
In this chapter, we will cover the following topics:
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