October 2019
Beginner to intermediate
504 pages
12h 57m
English
A good CRM system will be built around the core goals and mission of your company. If your company does not have customer-focused goals, then you should address that before beginning to design a CRM system. More importantly, there needs to be a focus on any concerns and interactions that have a direct impact on the customer experience. A good CRM system will not just manage the sales process, but the entire customer experience and interactions before, during, and after the sale.
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