04

Standpoint and Point of View

The concepts related to this particular element of image design are mostly familiar from everyday speech: standpoint, point of view, and perspective. Just like in everyday life, these photographic terms describe how you look at something and the location from where you view it. The power, force, and endless possibilities of this design element come from these simple variables. In no other area of image design will you be able to express your own subjective viewpoints and creativity as clearly as you can here.

As the term standpoint implies, this concept includes a statement about the photographer. Has the photographer discovered a unique vantage point or revealed an unusual perspective of a familiar subject? The ...

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