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Lessons from the Frontlines
book

Lessons from the Frontlines

by Assaf Keren
January 2026
Beginner to intermediate
272 pages
5h 4m
English
Wiley
Content preview from Lessons from the Frontlines

CHAPTER 3Optimism

There was one incident in my career that truly tested my ability to maintain optimism under extreme pressure. We were facing a situation where, quite literally, if we didn’t get this right, the organization might not survive. I can’t share the specific details of the threat, but it was a “we do this right, or we die” moment.

The team knew how serious things were. There was panic—we were actively working against it every moment. The natural human response in situations like this is either paralysis or frantic, unproductive activity. Neither helps you solve complex technical problems under pressure.

My approach was to focus relentlessly on the work we knew we had to do—not the magnitude of the consequences if we failed, not the complexity of everything that could go wrong, but the specific, concrete steps we needed to take to address the problem.

“Here’s what we know,” I would say in our frequent check-ins. “Here’s what we need to find out next. Here’s who’s working on what. Here’s when we’ll reconvene to assess progress.”

This approach took their minds away from the enormity of the problem and focused them on next-step solutions. Instead of thinking “We might not be able to fix this,” they started thinking “What’s the next thing I can do to move us forward?”

The optimism wasn’t about pretending the situation wasn’t serious. It was about maintaining absolute confidence that if we executed well on the things within our control, we could navigate through the crisis ...

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Publisher Resources

ISBN: 9781394395385