CHAPTER 2Design: Visual Foundations
LEARNING TO SEE: COMMUNICATING WITH DESIGN
When it comes to photographic imagemaking, people have plenty of questions about cameras yet seldom ask how best to accomplish their visual goals. What determines the success of an image is not the camera, but the knowledge of the person operating the camera. The principal job of a photographer is observing, which defines all photographic processes. Effective photographs are made by learning to see. Effectual photographers become skilled at following their eyes and seeing things others overlook. Imagemaking is 10 percent what we encounter and 90 percent how we respond. Engaging images are powerful shaping tools that do not just communicate facts but create ...
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