CHAPTER 6 Observation: Eyes Wide Open





Seeing is an act of perception that helps us to experience, learn, ascertain, and understand our world. It is an individual skill that is conditioned by our cultural values, education, personal experience, and physical anatomy. Western industrialized society depends on literacy to function. Being fully functional requires that we can decipher messages that have been put into a written code or language. When dealing with images, we need another skill set to interpret the coded information, and we need to learn this language to be visually literate.


Literacy is based on the quality and quantity of our stored information, yet at times we are reluctant to learn to read new images. ...

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