Chapter 3. LIQUID CRYSTAL DISPLAY
"Men wanted for hazardous journey. Small wages. Bitter cold. Long hours of complete darkness. Constant danger. Safe return doubtful. Honour and recognition in the event of success."
ADVERT PLACED IN THE TIMES NEWSPAPER, 1913 BY ERNEST SHACKLETONFOR MENTOJOIN HIS 1915 ANTARCTIC EXPEDITION.
The above job advert, featured in a national newspaper, still currently holds the record for the most responses. Its success is down to the colourful picture it paints for the reader. It takes you on a journey, which is an essential starting point for a leader.
Although Captain Kirk boasted to the crew of the Starship Enterprise that they were going on a journey into the unknown, most people want to have a clear idea about where ...
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