October 2018
Intermediate to advanced
246 pages
6h 26m
English
Content preview from Machine Learning Projects for Mobile Applications
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Personalized user experience
A personalized user experience (UX) will be the basic use case for any mobile based consumer business, to provide a more curated and personalized experience for the users of their mobile applications. This can be done by analyzing data points such as the following:
- Who is your customer?
- Where do they come from?
- What are their interests?
- What do they say about you?
- Where did they find you?
- Do they have any pain points?
- Can they afford your products?
- Do they have a history of purchases or searches?
For example, consider a customer of a retail company or a restaurant; if we have answers to the preceding questions, we have rich data about the customers, from which we can build data models that will provide more ...
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