April 2017
Intermediate to advanced
532 pages
12h 39m
English
book
Machine Learning with Spark - Second Edition
by Rajdeep Dua, Brian O'Neill, Stephen Boesch, Manpreet Singh Ghotra, Nick Pentreath
Content preview from Machine Learning with Spark - Second Edition
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Personalization
Perhaps one of the most important potential applications of machine learning in MovieStream's business is personalization. Generally speaking, personalization refers to adapting the experience of a user and the content presented to them based on various factors, which might include user behavior data as well as external factors.
Recommendations are essentially a subset of personalization. Recommendation generally refers to presenting a user with a list of items that we hope the user will be interested in. Recommendations might be used in web pages (for example, recommendation-related products), via e-mails or other direct marketing channels, via mobile apps, and so on.
Personalization is very similar to recommendations, but ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.