Chapter 19. Reports
We will cover the following concepts in this chapter:
- Marketing reports
- Sales reports
- Customer reports
- Product reports
Magento reports
As a store owner and administrator, one of your key activities is tracking the activity and conversion rates of your Magento store. Magento includes several reports that you can review on a regular basis to always have the ability to take a look at the statistics of the store.
All reports can be accessed from the same menu item in the Magento admin panel: Reports
As you can see in the preceding image, Magento includes 22 reports divided into 5 groups, as follows:
- Marketing:
- Products in Cart
- Search Terms ...
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