Variables are a handy little feature of a core
Magento allows you to create custom variables and then use them in e-mail templates, the
WYSIWYG editor, or even code expressions.
The following steps outline how we can create a new variable manually:
Magentoadmin area, navigate to System | Other Settings | Custom Variables.
Now that we have created the custom variable, we can use it in an e-mail template or the
WYSIWYG editor by calling it ...