Skip to Main Content
Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition
book

Making Innovation Work: How to Manage It, Measure It, and Profit from It, Updated Edition

by Tony Davila, Marc Epstein, Robert Shelton
November 2012
Intermediate to advanced content levelIntermediate to advanced
368 pages
9h 47m
English
Pearson

Overview

Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Making Innovation Work: How to Manage It, Measure It, and Profit from It

Making Innovation Work: How to Manage It, Measure It, and Profit from It

Tony Davila, Marc J. Epstein, Robert Shelton
The Business Model Innovation Process

The Business Model Innovation Process

Yariv Taran, Harry Boer, Christian Nielsen
Innovation Leadership

Innovation Leadership

David Gliddon, William Rothwell

Publisher Resources

ISBN: 9780133093360Purchase book